The Halo Manera
As a freelance product designer and film editor, I collaborated with Manera to establish a compelling online presence for their innovative kiteboarding harness, the Halo Manera. My responsibilities included designing an intuitive and visually appealing website that showcased the unique features of the harness, such as the 'Adaptive Shell' technology—a combination of a flexible inner layer and a rigid back piece that provides both comfort and support, preventing the harness from bending under the kite's pressure. I also gathered and refined their previous deluxe projects, adjusting the color tones and handling lighting to ensure a cohesive and visually striking presentation. Throughout the process, I focused on creating an engaging user experience, ensuring that potential customers could easily understand the benefits of the Halo harness and its advantages over traditional hardshell harnesses.
In addition to web design, I re-produced the high-quality videos showcasing the Halo harness in action. These videos featured real kiteboarders demonstrating the harness's flexibility and support, emphasizing its comfort and the convenience of the interchangeable spreader bar system. By capturing the essence of the Halo and its practical benefits, I helped enhance the brand's visibility and appeal to a broader audience. My work with Manera contributed to a significant increase in their online engagement and customer interest.