This is a student project about anything and everything familiar: sights, sounds, tastes, smells, emotions, faces, and even a font. Part of the plan was to bring everything together by photographing locals and using them as the stars of posters that would be pasted all over the inside and outside of the venue. 

I combined the familiar with geometric shapes to create graphic components that could be used throughout the branding. Then I just used some nice type to attempt to give it a familiar feel while still giving it its own personality.